Most likely, it was going to be a garbage fire. Using The Handmaid’s Tale - a serious work of fiction and a recent, highly regarded Hulu TV show about a dystopian society in which women are ritually raped - as a lighthearted marketing peg was a pretty good indication that The Emoji Movie wasn’t going to be self-aware and clever and thoughtful. Maybe like last summer’s Sausage Party, it would mix some interesting social critique into its animated entertainment - goodness knows that a movie about the changing ways we communicate with our phones had plenty of opportunities to serve up a little bit of good alongside mostly fluffy entertainment.īut then on Monday, the official Emoji Movie Twitter account tweeted a new ad that one can only assume that someone at Sony thought would be quirky and hip: The tweet has since been deleted. That announcement boded well for the film, and briefly I thought it might turn out okay after all, or at least pretty self-aware. Sony Pictures ClassicsĪfter that, there was a bit of a lull, punctuated only by occasional reminders of the movie’s impending arrival via movie posters, trailers, and the announcement in January that the great Sir Patrick Stewart would be voicing the Poo emoji. Then there was what seems to have been a short-lived attempt to name the film Emojimovie: Express Yourself, because, as Sony Pictures Animation president Kristine Belson put it in a press release, “The power of emojis is that they allow you to express yourself in a fast and very fun way, and that is what our movie is about: self expression.” (This title was mercifully abandoned somewhere along the way for the simpler, less eyestabby The Emoji Movie.) You, blithely heading off for a nice evening at the movies. Vox-mark vox-mark vox-mark vox-mark vox-mark

Wechat emoji tired